RAWLINGS EXPERIENCE

A new flagship retail experience center located at Westport Plaza in St. Louis adjacent to their new headquarters. The two-story 14,000 SF space is a uniquely crafted customer experience destination. The goal of the Rawlings Experience is to build a deeper and more meaningful set of memories, experiences, and relationships between Rawlings and its customers. To achieve this, the design, influenced by design elements of a baseball stadium, takes customers on a journey through the brand’s 135-plus-year legacy of creating authentic, high-quality products interlinked with the history of baseball and all diamond sports in America and across the world. Highlighted features of the experience include the ‘glove vault,’ a curated display of Rawlings gloves for purchase and customer interaction, displays of previous Gold Glove and Platinum Glove winners, brand artifacts spanning multiple decades and categories, a virtual batting cage with personal coaching, and the ‘Pro Room,’ where customers can work one-on-one with a Rawlings team member to customize their glove just as a pro receives. Project Position: Job Captain My Role: Primary Design, Schematic Design, Design Development, Construction Document Preparation, Construction Administration, Renderings